Display device



May 19, 1942. E. P. EDWARDS 2, DISPLAY DEVICE v Filed April 15, 1938 2Sheets-Shae 1 4 INVENTOR- I'EDWARD f? EDWARDS ATTORNEYS May 19, 1942.

2 Sheets-Sheet 2 I I r I ..p. 40 'l 131% hi 7 48 ll L 8 4 3 4 FIG. 7FIG. 9

38 4 23 5/ tax Fla INVENTOR H6 12 BY EDWARD P int/mm;

ATTORNEYS Patented May 19, 1942 UNlTE D STATES, PATENT osrlce DISPLAYDEVICE Edward P. Edwards, Larchmont, N. Y., assignor, by mesne'assignments, to Oldetyme Distillers Corporation, a corporation ofDelaware Application April 15, 1938, Serial No. 202,325

2 Claims. X7 (01. 211-74) 7 This invention relates to display stands andhas for its objects the production of a display stand which shall be ofcomparatively simple structure, which shall be comparatively cheap tomanufacture, which shall be comparatively."

easy to assemble, and the elements of which shall cooperate to lock thearticle being displayed to the display stand.

I attain each of the foregoing objects by forming my stand of a basemember and a locking" member being displayed, by forming a suitable slotin the base member to receive the lower end of the locking panel, and byproviding means which will lock the lower end of the locking pane1 tothe base member.

For the purpose of illustrating my invention, I have shown in thedrawings which form a part hereof and I will now describe three'of themany forms into which my inventive concept, may be incorporated.

In the drawings, Figure 1 is a top view of my novel stand with thebottles which are being displayed locked in place. That edge of thestand which is adjacent to the notation Fig. 1 is the rear edge of thestand. The dot and dash lines in Figures 1 to 4 inclusive show theposition assumed by the removable display card carried by the lockingpanel.

Figure 2 is a section taken on the line 2-2 of Figure 1. V

Figure3 is a section taken along the line 33 .of Figure 2, with thebottle, however, not being shown in the section.

Figure 4 is a section taken along the line 4-4 of Figure 2.

V Figure 5 is a section taken along the line 55 of Figure 2 with thebottles removed. A portion of the base. has been broken away for thepurpose of showing otherwise hidden parts;

Figure 6 is a top view of a modification of my invention. That edge ofthe stand which is adjacent to the notation Fig. 6 is the rear'edge ofthe stand.

Figure '7 is a view lookingin the direction of the arrow 1-4 in Figure6.

Figure 8 is a section taken along the line 8-8 of Figure 7.

Figure 9 is a section taken along the line 9-9 of Figure 7 withthebottle, however, not being shown in section.

Figure 10 is a section. taken along. the line I0I0 of Figure 7 with thebottles removed. A part of the base has been broken away to showotherwise hidden parts.

Figure 11 is a section taken along the line I I- II of'Figure '7.

Figure 12 is a section of a modified locking yoke taken along the lineI2-I2 of Figure '7. This is the same-line as II-I I. A portionintermediate the ends has been broken away. I

Referring more. particularly to Figures 1 to 5 inclusive, referencenumeral I designates my novel display stand as a unit which is composedof a base 2, a locking panel 3, and the screws 4 which look the lockingpanel to the base 2. The base 2 has formed therein a pair of articlebase receiving recesses 5 and the locking panel receiving'slot 6. Eachof the recesses 5 is of a geometrical shape similar to that of the baseof the object which will be displayed and of a size to snugly receivesaid base. In the case illustrated in Figures 1 to 5. the recess iscircular to conform to the shape of the bottom of the whiskey bottle 22being displayed. Each of said recesses 5 has an inclined floor I andinclined walls 8 which cause the object being displayed to tilt awayfrom the observer as clearly shown in Figures 3 and 4. The floor 9 andthe walls 1 I i] and II of the locking panel receiving slot 6 aresimilarly inclined and cause the locking panel being displayed to tiltaway from the observer as clearly shown in Figures 3 and 4.

- The locking panel 3 is composed of a frame I2, the display cardretaining and guiding arms I3, the display card base supporting memberI4 and the article top-encompassing sockets I5. frame I2 has a suitablewindow It formed therein and terminates at its lower end in the tab Hwhich is received within the slot 6. The tab IT has the apertures I9-I9formed therein through which the locking screws 4 extend.

Although the manner of assembling my novel structure is believed to beclear from the foregoing description, yet to obviate any possibility ofa misunderstanding the following detailed description is here given:

- Let it be assumed that one desires to display bottles 22 such as shownin Figures 1 to 4 in the display stand. Letgit further be assumed thatthe base 2 and locking panel 3 have not been assembled. .To assemble theunit one proceeds .as

follows: 7 g

The display base 2 is placed in the desired position upon a counter orshelf. The bottle 22 is then placed upon the base 2 in the "positionshown in Figures 1 to 4 where the base 23of the The bottle 22 isreceived within the recesses 5. The locking panel 3 is then positionedin the position shown in Figures 1 to 4 where its tab I! is receivedwithin the slot 6 and wherein the sockets l encompass the tops 24 of thebottle 22. Screws 4 are now inserted through suitable apertures |8formed in the rear part 26 of the base 2, through the apertures |9|9formed in the tab I! and threaded into the front portion 2| of the base2 and are caused to assume the positions shown in Figures 1 to 5, thuslocking the locking panel and the bottles being displayed in place.

It is to be noted that the name of the product and any other advertisingindicia desired may be inscribed upon the front face 25 .of the lockingpanel frame I 2 and upon the upper face 3| of the base 2. It is furtherto be noted that a yoke 40. Theend 52 of the locking panel 38 is theninserted through the slot 42 formed in the locking yoke 40 and thelocking panel is pushed downwardly causing said locking panel to assumethe position shown in Figures 6 to 11 where the end 52 has entered theslot 35 formed in the base 33. The screw 4 is now inserted through theaperture 53 formed in the rear part 54 of the base 33, through theaperture 55 formed in the lower end 52 of the sign board 38, and isthreaded into the back part 56 of the base 33 thus display sign 2'! maybe associated with the frame by sliding the same down the grooves 28.formed in the guiding arms l3. The base of the display sign has asuitable cut-out 26 formed therein which permits it to 'be receivedwithin and supported by the floor 33 of the groove '29 formed in thebase supporting member I 4. The position assumed by the display sign 2?is shown by the dot and dash lines in Figures 1 to 4.

The display device 32 shown in Figure 6 to 11 differs from that shown inFigures 1 to 5 in the following particulars:

(a) The base 33 is somewhat than the base 2.

(b) The bottle receiving recesses 34 formed in the base 33 arerectangular. The floor 41 and walls 48 of the recesses 34 are notinclined with reference to either the lower surface 31 of the base 33 orwith reference to each other.

(0) The locking panel receiving slot 35 ex-- tends from the uppersurface 36 to the lower surface 3'! of the base 33.

(d) The locking panel 38 has been substituted for the locking panel 3.The locking panel 38 has suitable advertising data inscribed on thefront face 33 thereof.

(e) The locking oke 40 having formed therein different in shape thearticle top receiving sockets 4| has been substituted for the socketsl5.

The locking yoke 40 has a slot 42 formed therein which permits thelocking yoke 40 to be moved freely with respect to the lower portion 43of the locking panel.

The locking panel 38 has formed thereon the shoulders 44 which limit theupper movement of the locking yoke 40. As is clear from Figures 7 to 9,the shoulders 44 are formed at such a height as will permit the lockingyoke sockets 4| to encompass the bottle top 5| and leave the slightestamount of clearance 45 between the shoulders 44 and the upper surface 46of the looking yoke, thus making it impossible to move the locking yokeupwardly any appreciable distance when the display device is assembledand remove the bottle from the device.

(1) Only one screw 4 is used to lock the looking panel 38 to the base33.

To assemble the display device shown in Figures 6 to 10, one places thebase 33 upon the counter or shelf and positions the bottles 49 upon saidbase causing them to assume the positions shown in Figures 6 to 9 Whereth'elower ends 50 of the bottles 49 are received within the recesses 34formed in said base 33. The locking yoke 40 is then placed upon thebottles 49 in the position shown in Figure 7, where the top 5| of thebottle 49 is received within andencompassed by the sockets 4| formed inthe-locking locking the locking panel and bottles to the base. Thedisplay device shown in Figure 12 differs from that shown in Figures 6to 11 only in the fact that the locking yoke 51 has been substituted forthe locking yoke 40. The locking yoke 51 differs from the locking yokeonly in the fact that a portion intermediate the ends 58 has been cutaway in order to provide a more decorative effect. The cut-out fordecorative purposes, such as shown in Figure 12, can be made in allcases where the locking panel is made of a material which has suflicientstiffness to make it impossible to buckle the locking panel in thedirection of the arrow 53 thereby releasing the edges 60 of the lockingpanel from the short slots 6| formed in the locking yoke 57. The degreeof stiffness necessary depends on the length of the slots 6|. Thestifier the material of which the locking panel 38 is made the shorterwill be the length of the slots 6| and the longer the length of thecut-out62 between the ends 58 of the locking yoke 51. V

It is to be distinctly understood that the foregoing disclosurejis bythe way of illustration only and not by the way of limitation since manychanges may be made in'the disclosurefherein shown without departingfromthe spirit of -my invention. For this reason, it is' my. desire thatthe claims which are hereunto appended for the purpose of defining myinvention should be limited only by the prior art.

I claim: 7

l. A displayunit for a pair of containers-said display unit consistingof a base member having formed therein a pair of spaced apart containerbase receiving recesses and a locking panel receiving slot intermediatesaid recesses, each of said container base receiving recesses being of ageometric shape similar to the geometric shape of the base of one of thecontainers whichis to a be displayed and being'of a size sufiicient-tosnugly receive said container base; a locking: panel positioned uponsaid base member with its lower end within said slot; a lockingyokehaving a cut-out portion intermediate its ends and having formed thereina pair of spaced apart slots through which said locking panel extendsslidably mounted upon said locking, panel, said locking yoke alsohaving'formed therein a pair of'container top encompassing socketseachpositioned for encompassing the top'of one of said containers; meanscarried by said locking panel for limiting the upward movement ofsaid'locking yoke; and means extending through said base member and saidlower end of said locking panel for attaching'said locking panel-to"said base member.

2. A display unit for displaying at lea'st one container-said displayunit consisting :of a base member having formed thereina lo'ckingp'anelreceiving slot and Y at least one" container base receiving recess, saidcontainer base receiving recess being of 'a' geometric shape similar totherein at least one container top encompassing socket positioned forencompassing the top of one of said containers; cooperating meanscarried by said locking yoke and said locking panel for preventing saidlocking yoke from movingv to a point where the lowermost surface of saidsocket will clear the uppermost surface of the container which itencompasses; and means extending through said base member and said lowerend of said locking panel for attaching said locking 10 panel to saidbase member.

EDWARD P. EDWARDS.

